Placard



Dec. 20,1927. 1,653,188

H. v. MARSH PLACARD Filed July 18, 1924 I N VEN TOR.

Harry Vf/Yarsh.

W D TORNE Y.

Patented Dec. 20, 1927.

UNITED STATES HARRY V. MARSH, OF CHICAGO, ILLINOIS.

PLAGARD.

Application filed July 18,

The present invention relates to advertising placards and has particularly to do with point of purchase advertising adapted to be physically affixed to the object to which it relates( Primarily, it is an object of the invention to provide a satisfactory means whereby to secure a. vertically disposed placard upon a square or oblong can or the like, such means to be formed by folding the material of theplacard along scored lines.

A secondary object of the invention is to provide a novel means for securing a placard upon an object, such means including a midmember having a plurality of folds whereby a horizontal support and a combined looking and supporting member are produced.

Additionally it is an object of the invention to provide new and novel means for securing said device upon the front of a can.

These and such other objects as may hereinafter appear are attained by the novel construction. combination and arrangement of the several parts of my device, illustrated in the single sheet of drawing hereto attached and made a part of this specification, and in said blank 10 are three parallel scores, 11,

12, and 13, 11 and 13v being of the same length and slightly longer than the can upon which the placard is to be used. Two sub stantially vertical and generally parallel slits 14 and 15 extend upwardly from the lowermost score 11. A substantially rectangular mid-section having a lower portion 16 and an upper portion 17 is thus formed.

Slits 14 and 15, at about the middle of upper section 17, may be curved inwardly to form upon the blank 10 oppositely positioned pointed ears 18 and 19. If the lower section of slits 1 1 and 15 curve inwardly to intersect the upper section terminating in the points of ears short'slits 20 and 21, are made, and horizontal scores 22 and 23 are terial.

1924. Serial No. 726,822.

formed. The scores 22 and 23 extend to the edge of the blank 10, while extending vertically and upwardly from the lower vertical section of slits 14 and 15 are two short slits 24 and 25 adapted to intersect slits 20 and 21 whereby substantially triangular sections of material 26 and 27 are cut from the ina- Of course by a variation in the die, the slits 24 and 25 may be avoided, for if the slits 14 and 15 are extended vertically and parallel upwardly until they intersect scores 23 and 24:, only the'short slits 20 and 21 will be required.

After pushing out said removable sections 26 and 27, the device is ready for use. The midsection is bent backwardly until sections 16 and 17 are at a'right angle to one another while concurrently the portion of blank 10 beneath scores22 and 23 is bent backwardly to an angle of ninety degrees to the main body ofsaid blank. The folded, device is shown in .Figure 2. In this position it is placed upon a can such as can-28, from above, the section '17 being adapted to rest upon the top of said can. Displacement toward the front is arrested by the engagement of section 16 with said can, while lateral movement ofthe device is stopped by the portion of the material of blank 10 below scores 22 and 23. Ears 18 and 19 which engage the front of the can 28 complete the holding members of the placard and arrest backward displacement thereof. The device is primarily-intended for use upon rectangular or square cans, and afiords, for the first time a display permitting of complete exposure of the front of the displayed can "which may be economically manufactured with little waste of material.

Iclaim:

1. A display device comprising a sheet of foldable material having a continuous articulation transversely disposed therein and extending from one edge to the opposite edge, said sheet also having two parallel slits separated one fro another by a distance greaterthan the major transverse d mension ofa container upon which the device is to be used and extending downwardly from tween said upwardly extending slits being greater than the major transverse dimension of such container upon which said device is used except for a small section intermediate the curved portions of said slits, said sheet of material having scores intermediate the extremities of said pairs of upper and lower slits whereby when said sheet is folded at a substantially 90 angle upon said articulation the device is adapted to be seated upon and held against accidental displacement from a rectangular container by the material intermediatesaid scores and theears formed in the material by the curve in said upper slits.

2. A display device comprising a sheet of foldable material having parallel horizontal scores transversely arranged thereon, and slits intermediate suclr scores and extending downwardly from the uppermost thereof, each of said slits having an inwardly directed section intermediate its length, said slits being generally parallel and separated by a distance greater than the major transverse dimension of the container upon which said display device is to be used except for the inwardly directed sections thereof.

3. A display device comprising a sheet of foldable material having articulations arranged transversely thereof, said sheet also havmg two slits separated one from another by a'distance greater than the major transverse dimension of the container upon which the device is to be used and extending from the uppermost to the lowermost of said articulations, said slits for a relatively short distance being curved inwardly, the distance between the inwardly curved portions of said slits being the only. portion of said slits separated by a distance less than the major transverse dimension of the container upon which the device isto be used, the portion -of said sheet of material intermediate said slits when folded to a substantially 90 angle being adapted to be seated upon a container and to cooperate with the remainder of the material of said sheet to prel incisions, rojecting into the interior portion of the b0 y of material.

5. A display device designed to be supported by a body of general rectangular cross-section, in a plane substantially parah lel with oneexterior surface thereof, comprising a sheet of foldable material having transverse scores thereon, and substantially parallel slits connecting said transverse scores, said slits forming a large central rectangle-like section having a top and intermediate score and a pair of smaller rectangle-like sections having bottom and intermediate scores, said parallel slits having intermediate non-parallel portions which result in said smaller rectangle-like sections, being provided with sections of material projecting into said large central rectanglelike section, said projections being contiguous to and immediately above the intermediate scores in said rectangle-like sections.

6. A display device designed to be supported by a body of, general rectangular cross section in a plane substantially parallel with one exterior surface thereof, said device comprising a sheet of foldable material having transverse scores thereon and substantially parallel incisions connecting said scores whereby to form a four-sided figure, whose sides are delineated by scores at the top and bottom thereof and slits at the sides thereof, a portion of the material outside said four-sided figure being designed to project thereinto and functioning when said display device is placed in position on a container, to partially extend over the display surface of said container to assist in securing the device thereon.

7. In a display device, the combination with a sheet of foldable material having spaced horizontal parallel'scores, said scores being connected by continuous slits defining opposed projections intermediate the uppermost and next succeeding score, said projec- I tions engaging the front face of a con tainer when said sheet is folded to define horizontally and vertically disposed container top and rear face engaging portions. 7

8. In a display device, the combination with a sheet of foldable material having horizontally disposed parallel scores, there being vertically disposed irregular slits'in sa1d sheet connecting sa1d scores to define projections intermediate the uppermost and next succeeding score, said sheet being foldable about said scores to define angularly related portions intermediate said slits to constitute top and rear container engaging faces, said projections being spaced from said rear container engaging surface to maintain said sheet in vertical association with a container.

nanny v. MAE-SH, 

